Why We Don’t Sell in Retail or Health Food Stores

The Retail industry is a bit more challenging than one might expect. We recently had the question come in, asking 'why don't you sell in retail or health food stores? So I thought, why explain… When I say 'retail' I mean health food stores. The fact is, we were in retail stores, 26 of them across Canada. And to be honest it was misery. The only way I could think to expand in retail was to cold call, and I absolutely hated every second of it. Retail managers would rarely answer, they s...
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Why We Reach Out to Customers

The reason we reach out to customers is because we genuinely care. We enjoy the relationships we build. We appreciate meeting and learning about our customers live. In fact we often call our customers our friends because in large part we know about their personal lives and they know about ours. I know conventionally they tell you to separate your business and life but that's not the way we work. So when we reach out, and ask 'how are you doing' we mean, how are you doing? And ot...
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