What happens when you search for something on the web

It's clear most people don't care, but I think even less may actually know about what happens when you search for something on the web. And at least to me, it comes down to choice.For example, most of us think we control our Facebook newsfeed - when in fact we don't. Maybe to a degree with what we click on. For example the more of something you click on the more you get. You click on a shoes page, guaranteed shoes ads will pop up along with more shoes posts (even if you don't want them).Goo...
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