Why We Aren’t in Retail Locations

I had someone kindly ask if we wanted to get into a retail store location. More directly a conventional health food store. We've had a couple of these requests or suggestions in the past more recently. And my answer is usually the same: thanks but we're not interested in that at this time. Even though there is potential for growth and to reach a new audience, here is my reasoning. We actually were in health food stores when we were starting out, in fact we were in stores all across Canad...
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Does anyone actually use flyers?

Does anyone actually use flyers? Seriously though. I mean I don't so I feel like they're a giant waste of money. But I suppose just because I don't doesn't mean others don't. They go straight from my mailbox into the recycling bin. Kinda like the newspaper, even though I called and asked them numerous times to stop delivering it because we don't use it. I thought it would save them some money not having to print an extra newspaper that no one will ever read. So now we use it to start fir...
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Conference, Sales and Morality

I don’t usually write with emotion, most people would think it’s the opposite. But sometimes writing helps me understand situations. I just got back from an amazing business conference where I learned more in 2 days than some learn in a year. The issue is I went to find some clarity and at least at this point only found more confusion. One of my goals is to travel the world as a speaker (there I said it, that means I have to do something about it right? ;)).  The problem is, this com...
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