Recording videos for business and putting your face right smack in the middle of one isn’t the easiest thing to do. Course we’re all our own worst critic but in this case recording videos is something I am willing to do. We always look for ways to differentiate, ways to get better and offer more, that’s our job as entrepreneurs and small business owners (at least it should be).
Recently I invested in a new Camera, it wasn’t an easy choice but when it came down to it the advise I was given which I trusted directed me to Canon. I paid $700 for the package, on sale to boot! This was a large investment, and is for most people; but this is the direction I want to go with business. I want to offer more, not only more but quality as well, so HD videos were the next step. As for the investment, that’s my commitment to you, I’m in this for the long haul; videos on the web last a very long time and if I want to get better and offer you more that’s what I had to do, or more so that’s what I wanted to do.
I looked around at my given topics being Detox, Whole Foods and even fitness to a degree and didn’t see too many people committed to putting up quality content with an HD camera, not only that but I chose to differentiate another way by only adding 1 min videos. The reason I chose that, not only because I didn’t find too many people doing it, but also because when I watch youtube (which is often if I’m learning something), I want something that gets right to the point immediately, good information and ends without a long speech about this or that. A quick video is what I want to see, so a quick video is what I will now offer.
Course there’s bumps in the road, like this video about meditation. I didn’t realize how sensitive the camera is to wind, so I have a very nice camera, stopped with a beautiful background and now you can hardly hear me cause it’s so windy. But again, this is my commitment, to get better in every way. So the next step is likely a microphone so sound issues aren’t a problem again, something I’ll look to in the future but for now you can learn from my mistakes, you can find tips on how I differentiate and I’ll do my best to be as transparent as possible to help you learn and see exactly what I see while I’m doing it. For more information, tips and suggestions on starting your own business check out a recent show on Exploring Mind and Body.
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