I was just doing product research looking through dozens of products and reading feedback on Amazon and I couldn't help but take a step back and think, wow, people sure can be ugly can't they? We're not on Amazon, at least not yet. But to be honest with you, if that's what I have to look forward to, we may be by passing that option. I'd much rather sell our products to people we know, people that trust us, understand us, and even those we've known for years. People we hang out with, go to...